Skin Worthy - Medical Clinic
Project Information
Type
Retail Renovation + Branding
Location
Etobicoke, Toronto
Size
1450 ft2 / 135 m2
Date
2017
Client / Contractor
Skin Worthy / GTA General Contractors Ltd
Photos
David Hou
Project Description
This integrated design process included the development of the Clinic Space, Branding Strategy, Wall Art Installations, and Exterior Signage.
Design Concept, Branding, & Execution
Transition Spaces form an important part of the functional program for our Clinic Design on the Queensway. Our Reception Space signifies a public “front door” to receive incoming patients while the Consulting Room emphasizes the comfort and privacy required to review their needs.
The project incorporates a series of playful Wall Art components. These prominently displayed info-graphics act as a moderator representing the spaces service activities and blurs the lines between a graphic design and a public art piece.
Our Clinic Design needed more street presence. Our Illuminated Sign at the building corner is meant to address the vehicular traffic heading east on the Queensway.
Any successful business needs to have street presence. By extending the Branding Scheme onto the Queensway our Clinic Design incorporates a visual connection between the inside and outside.
